MASERU – South African award-winning house music group Mi Casa and hip hop giants Teargas are expected to perform at Econet’s Connected Buddie Fest on Saturday at Durham Link. The festival which has been organised by telecommunications giant Econet Telecom Lesotho will also see locals Dunamis, Stlofa, Kommanda Obbz and DJ Darvetz taking to the stage. Econet Telecom Lesotho brand manager mobile, Ntšetse Letsae, told the Weekender the festival will
seek to bring telecommunications services closer to the youth. She said the festival will run under the tag: “We run this”.
“This is for young people and the festival is the beginning of new, exciting things for young Econet customers,” she said. For a long time Econet has been seen as a network for the mature, making young people feel left out.
“Saturday’s music festival is part of our campaign to let the youth know that Econet is the best network to use,” Letsae said. She added that the company was working on a number of activities to attract the youth. Econet Telecom
Lesotho started off with the Buddie Ke Tsona campaign that was launched on April 20. The initiative will run for three months and will see new network users getting prizes. Letsae said tickets for Saturday’s festival are being sold at M50 and the first 1 000 people to enter the venue will each receive M5 worth of airtime and a free T-Shirt. “The line-up also features young Basotho artistes who are appealing to the youth,” she said.