Pioneer donates M10 000 to King’s charity
MASERU — Pioneer Shopping Centre on Tuesday donated M10 000 to King Letsie III’s education development project.
The shopping centre, in association with one of its biggest tenants Pick ’n Pay, raised the funds by selling cup cakes starting from July 1 as part of the King’s birthday celebration held on July 17.
The cheque was handed to the Royal Education Development Trust chairman, Kuena Phafane, at a ceremony held at the Royal Palace.
Thabo Monaheng, the director of Moruo Development, the company which owns Pioneer Shopping Centre, said the joint venture of the shopping precinct and Pick ’n Pay has been running the “Cup Cake Campaign” since the opening of the mall with the aim to contribute to the King’s education project.
Monaheng said the annual “Cup Cake Campaign” gives the general public and tenants of the Pioneer Shopping Centre an opportunity to learn about the Royal Education Development Trust and contribute to it.
“From the 1st of July every year, the shopping centre runs this campaign to highlight the plight of the disadvantaged Basotho children who have no means of getting education,” he said.
“It is through this campaign that we make sure that all Basotho participate in a charity that is so close to His Majesty’s heart, letting him know that we share in his passion and dedication to empower the youth of the Kingdom of Lesotho.”
The Royal Education Development Trust chairman Phafane said he was very impressed to receive this gift.
“On behalf of the board I am very impressed to receive this gift from of Pioneer Shopping Centre in partnership with Pick ’n Pay,” Phafane said.
“We have been told that from July 1 they ran a campaign to collect money to celebrate the Kings birthday,” he said.
He said it’s amazing that within a short period of time they were able to collect this money.
The Royal Education Development Trust was formed in 2000.


Comment by Nthokasefubeng on 26 July 2012:
Aek’hona banna!! Pioneer ese fana ka 10 feela, empa ba etsa chelete e ngata ha kaale. Oa tseba bana ke batsebang ho phoqa motho hore abe a bone. Ho ee hothoe mpho ha e halaloe, fela he rea e halala re shebile hore na etsoa ho mang a nang le eng. Mohlala, ha ekare motho a hlahetsoe ke lefu eaba e mong o mofa pakete ele nngoe ea drink-o-pop, ebe rekare ntho eo ke mats’eliso. Che! Hoo etlabe ele ho phoqa motho.
Tlohelang ho fana ha lesa batle. Le Bebele ere ho lehlohonolo letsoho le fanang ho feta le amohelang. Le teng le fanang le fane le thabile.
Comment by Mokompi on 26 July 2012:
Ache o ka cho hape Nthokasefubeng
Comment by 'MaBotle on 26 July 2012:
Every CENT counts lona
Comment by Julia on 26 July 2012:
I really appretiate the social responsiveness shown by Pioneer Mall and wish each and every company could follow the same trend
Comment by Maphakela on 26 July 2012:
Ka sesotho se ke holisoeng ka tsona ho e hothoe mpho ha e phetloe meno. Hape hothoe moketa ho tsosa o itekang, ka hona ke naha hore letlole”foundation” ea Motlotkehi e thotse tsehetso e hlokehang hore le eona eka e raoale ;ieta ba itsose
Comment by kompi on 30 July 2012:
Keep up good work, God bless Pioneer
Comment by Mosali-oa-Mosotho on 1 August 2012:
This is an insult to The King and Lesotho hore ebe Pich’n Pay is selling cup-cakes to raise funds and finally donating a lousy M10k. In South Africa they donate or commit million under their “Community Social Initiative (CSI) programmes, feela ha be fihla Lesothjo after raking in millions from Basotho they just give back M10,000 ha e qeta ebe e ngoloa lipampiring as if its anything. It is high time Lesotho adopts some of the policies enforcing these companies that are raking in profits from resources tsa Lesotho to give back to ordinary people of this country.