MASERU — If you cannot afford your Dstv monthly subscription, then there is good news for you.
On Saturday, the Lesotho Television (LTV) began broadcasting live matches of the Barclays English Premier League.
This is after the broadcaster was given broadcasting rights to screen the matches, courtesy of Castle Lager Lesotho.
Speaking at the unveiling of the deal at Maseru Club on Saturday, Mampine Sekota said the deal will see 48 African countries broadcasting the popular matches every week.
“The matches were only being aired on DStv which is paid for.
“But Castle Lager, in showing support to sports fans, has sponsored the broadcast of the Barclays English Premier League games on local terrestrial channels in 48 countries which include Lesotho,” Sekota said.
She said the league matches will be broadcast on LTV every Saturday till the end of the season in May next year.
Sekota said Castle Lager has been a proud supporter of football in Africa for over 30 years.
She said Castle Lager has been associated with the sponsorship of prestigious tournaments such as the Cosafa Senior Challenge, the Kagame Castle Cup in East and Central Africa, as well as the South African Premier Soccer League.
“After realising the popularity of the Barclays English Premier League in Africa, Castle Lager decided to bring the world’s biggest clubs, best players and most passionate fans to life on local screens throughout the continent,” Sekota said.
She said because football is supported mostly by men, the company is also taking the opportunity to market the beer brand.
“By sponsoring the broadcast of the English Premier League, Castle Lager is using the platform to market the brand while bringing its customers soccer in the comfort of their homes,” she said.