MAGIC In Progress (MIP) has added to its stable up-and-coming rapper, Snurd, who has been making waves in the local music industry since last year.
Snurd, born Tšoloane Tšolo, exudes a passion and charisma which point to a promising future if he keeps a good head on his shoulders. Little wonder then, that MIP took the nineteen-year old Hillsview born and bred rapper under its wing.
According to T-Mech, he had reservations about Snurd’s skills before he witnessed the latter’s performance and the rapturous response from the crowd.
“I fell in love with his style from the first song he performed, and when I found out he can also design and produce, I was blown away,” T-Mech said.
Snurd’s foray into the music realm started in January last year, following the release of a 13-track mixtape.
“I released a mixtape because I had not yet reached the level to drop an album,” Snurd said in an interview with the Weekender this week.
“Some of the tracks from the mixtape, such as BBP and Miley Cyrus, got the response I was not expecting since I was a new kid on the block, which led to T-Mech making me part of the MIP family.”
The young rapper sees a lot of potential within the local music industry adding that it is slowly but surely making inroads in the South African market and gaining acceptance. In addition, Snurd envisions local artists landing more gigs beyond Lesotho’s borders which will spur the growth of the industry which he says can only be achieved through teamwork and copyrighting local music.
In addition to his lyrical talents, Snurd also shoots videos, is a producer and a graphic designer. His artwork for artists such as Riffle 3 Shots, Megaherts and Shuffle 44 attests to his designing skills. Snurd also recently shot the video to MIP’s latest single Oh No.